Holistic STRATEGY STUDIO FOR meaningful marketing.

Better brands.
Less bullsh*t.

Story + Mission

Ready for change.

SLAY is the strategy studio of Alex Glasneck. I help companies to create brands, stories and digital things that matter. Holistic, human and hands-on.

Services + Expertise

For brands and agencies

Want to become different and relevant? I can help you with insights, positioning, strategy and naming for your company, brand or product.


Learn more

Want to create value and impact?
I can help you to:

  • Understand consumer needs, user behaviour, technology, marketing and culture trends.
  • Develop experience maps, value propositions,  personas, consumer journey maps.
  • Define experience vision, strategy and blueprint with clear goals and focus on impact.
  • Create ideas, concepts and lo-fi prototypes for digital products & services.

Want to connect and excite people?
I can help you to:

  • Understand culture, consumers, competition and company opportunities.
  • Create insights, springboards and creative briefs.
  • Define communication, content and social media strategies.
  • Develop campaign plans, (digital) marketing plans and content calendars.
  • Create concepts for comms platform, social media and content marketing.

Want to explore change and technology?
I can help you to:

  • Identify organisational challenges, relevant trends & technologies.
  • Prepare, moderate and facilitate workshops & design sprints.
  • Develop business models and value propositions.
  • Ideate, test and improve digital products and services.
KINTO
Purpose made actionable. A playbook for a mobility brand to become more sustainable in social media.
LATEST Project

Ways of working

Fix, flex and on demand.

Project based —

Day rate or Fixed price

You need to solve a problem, want someone with special skills or are short staffed? I help you as one-man army, part of your team or with partners.

Advisory —

Hourly rate or Monthly retainer

You need an outside perspective, guidance to work things out or want to build new skills? I advise you as external expert, coach or sparring partner.

Moderation —

Fixed price

You want to rock a presentation, need a moderator for a workshop or a speaker for an event? I can serve as your presenter, facilitator or keynote speaker.

Clarity, focus, impact —
for things that matter.

Thinking + Journal

Want to work together?